Hertz Tests WeWork Alliance to Pick Up More Remote Workers

Car rental firm Hertz and WeWork have signed a partnership as part of a plan to take full advantage of the corporate travel recovery this summer, Skift has learned. Hertz will be offering WeWork members access to waived fees, discounts on rentals and the chance to earn free rental days faster.

Hertz, fresh out of bankruptcy, is now collaborating with the co-working giant, which wants to see more “flexible workers” walking through the doors of its 700 locations worldwide as companies tweak their policies.

The goal for WeWork is to drive ancillary revenues after posting a $504 million loss for the first quarter of this year, and secure more sign-up to its monthly All Access and pay-by-the-hour On Demand memberships.

It wants to capture a greater share of employees working for smaller businesses, on top of large enterprise clients which take out entire floors of its office buildings. In the partnership, Hertz Business Rewards members get a 50 percent reduction for its All Access membership for six months.

Of course, after those perks from Hertz, it will want them to commit for longer.

WeWork certainly has more places to fill as it moves to a “space-as-a-service” platform and away from expensive real estate contracts. WeWork is dependent on New York City and London business, but this latest deal with Hertz means it can push more traffic into other regions.

"With occupancy currently between 60-70 percent in gateway cities for flexible work