Subscribe
Login
Hotels

Why Wyndham isn't necessarily much of a hotel business

Dennis Schaal

Photo Credit: Wyndham is known for its hotels, such as the Ramada Plaza Hotel Anaheim, but the bulk of the company's business is in vacation ownership, exchange and rentals.  Wyndham

Skift Take

While some hotel companies are worried about disruptive vacation rentals, Wyndham did $125 million in the sector in the fourth quarter. While vacation rental revenue was flat and rates were down, Wyndham has a big hedge against that disruption.

Wyndham Worldwide's hotel system includes 7,340 properties with 627,400 rooms, and it was the healthiest -- but smallest -- part of the company's business in the fourth quarter. As large as its hotel business undoubtedly is, when you think Wyndham, don't necessarily think "hotels." Despite Wyndham's 17 hotel brands, ranging from its namesake Wyndham Hotels and Ramada to Travelodge, the largest component of Wyndham Worldwide's business by far is Wyndham Vacation Ownership. And, over the last three years, it has become an even larger part of Wyndham's overall business, accounting for more than half of revenue. Pushed along by RevPar

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login