Bournemouth's spoof California ad to boost tourism, nevermind the weather


Skift Take

Bit feeble for a parody, especially for an almost four year old ad. Good concept, though could have been stretched further.

UK's coastal resort town of Bournemouth's tourism board has attempted to revamp the town's reputation as a resting place for the elderly by releasing a parody ad of a star-studded California commercia