Reopened Asian Destinations Dangle New Incentives to Win Back Tourists
Photo Credit: Hong Kong pixabay / tee2tee
Skift Take
Destinations are looking to fill the China void by luring international tourists with incentives. And while we'd have to wait to see how effective these schemes turn out to be, travelers surely should make the most of it.
Asian destinations may have started late in the easing-of-restrictions race, but this is not likely to hold them back as they get serious about playing catch up with the rest of the world.
While reports such as Skift Research’s Travel Health Index for the past do two months note that Asia continues to remain an outlier in the global travel industry’s steady recovery, destinations are keen to change that.
And they all seem to have a plan to win tourists back. Some have gone the flexible visa regime way, some are offering great bang for the buck while others are dangling a hard-to-resist carrot in the form of free airline tickets.
While an Asia recovery is incomplete without China’s reopening and destinations are well aware of the current geo-political and economic headwinds, most are confident about their ability to attract both leisure and business travelers.
One of the last few destinations to announce the scrapping of institutional quarantine, as late as September 26, Hong Kong recently announced that it plans to give away 500,000 airline tickets, worth $255 million once the city state lifts the
