Marriott insists it’s still cool by hosting tech-inspired events with Wired.com


Skift Take

A synchronicity between two brands is usually a precursor to such partnerships, but Marriott is reaching out to W Hotel- or even Airbnb-booking professionals by luring them to properties with the promise of panels and exhibitions.

If you were to guess which magazine the staid Marriott chain would team up with for events, the edgy tech publication Wired likely would be low on your list. That's a key reason why Marriott Hotels