Skift Take
There’s no doubt that competitive markets require businesses to continually strive to meet consumer demands if they’re to remain relevant. Companies that provide restaurant-supporting software are no exception to this rule. Incorporating consumer feedback on a micro level has proven to be a successful approach to product development.
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We've just released our annual industry trends forecast, Skift Restaurant Megatrends 2019. You can read about each of the trends on Skift Table as well as download a copy of our magazine here.
In March, McKinsey published its “new rules of food and beverage innovation”, highlighting the importance of continual refinement. To “always be in beta,” companies need to be culturally “obsessed” with consumers’ needs, taking advantage of the “immediate feedback loop” e-commerce provides to “capitalize on opportunities."
Restaurant-supporting startups and established brands alike have taken this to heart by utilizing micro-feedback, bits of information frequently collected throughout a customer’s interaction with a product, service, or experience that tend to be more specific and actionable than those captured on a macro level.
Take OpenTable, a relative dinosaur i
