Skift Take
After years of spotlighting the kitchen, front of house is rightfully getting its moment in the spotlight.
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We've just released our annual industry trends forecast, Skift Restaurant Megatrends 2019. You can read about each of the trends on Skift Table as well as download a copy of our magazine here.
Yelp may have recently introduced its Nowait kiosks, but having someone greet diners at the door at most mid-priced to high-end restaurants is (thankfully) still de rigueur. That’s because human contact is important in the full dining experience, be it a counter person taking orders, servers reciting the day’s specials, or a maître d' making sure everything runs smoothly.
For years, chefs have been given the spotlight, but operators are making sure their front of house is as much an extension of the brand as the food. From hiring the right people to be the face and voice of the restaurant to solid training programs and embracing technology, it’s all about enhancing the guest experience.
When it comes to “touching tables,” the art of a good maitre d’ or general manager is still in high demand. Equal part host, parent an