Key Points
- Millennials and Gen Z prefer spending on travel experiences over gifts during holidays, with a focus on classic winter adventures.
- 72% of surveyed Millennials and Gen Z would choose holiday trips with friends or family over purchasing gifts.
- Wellness and mental health are top priorities for Millennials and Gen Z in their travel and goal-setting plans for the future.
Summary
A recent Amex travel spending survey highlights that Millennials and Gen Z are prioritizing travel experiences over traditional holiday gifts, with a strong preference for classic winter adventures like skiing and snowboarding. The survey, conducted among 4,017 U.S. adults, reveals that 72% of Millennials and Gen Z respondents would rather spend money on trips with family or friends than on gifts. Additionally, wellness and mental health are significant priorities for these younger generations as they set their goals for the upcoming year.