VisitEngland turns to Wallace and Gromit for domestic ad campaign
Photo Credit: British cartoon characters Wallace and Gromit are a point of pride for Britons and hoped to spur travel within England. VisitEngland
Skift Take
VisitEngland used humans to argue in favor of staycations last summer and were roundly criticized by agents and out-bound tourism operators. This year's reliance on lovable claymation stars and its inclusion of agents in its pitch will likely soften the blow this time around.
