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Food and Drink

This Casual Dining Chain’s Growth Strategy Isn’t Tied to Loyalty or Delivery

Danni Santana

Photo Credit: Technology is increasingly playing an integral part in the customer experience at Snooze. Snooze / Debbie Wolvos

Skift Take

Snooze may not have to extend its store hours beyond the early afternoon to reach new sales heights, but the company knows technology is integral to its growth. So too is a larger footprint.

Sometimes, you just need to focus on what works. While legacy breakfast chains like IHOP and Denny’s work to attract more diners at lunch and dinner times, Snooze, a regional restaurant based in Denver, Colorado, is focusing squarely on the first meal of the day. Snooze caters to early and late risers alike, with each of its 36 locations operating between the hours of 6:30 a.m. and 2:30 p.m. And unlike other prominent chains in the larger casual dining space, the restaurant is also not keen on delivery or loyalty programs to boost sales, according to CEO David Birzon. “No one likes the current delive

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