Hotels boost business after hooking up with live theatres

Photo Credit: The Latchis Hotel puts up a marquee outside of the Latchis Theatre, both housed in the Latchis Memorial Building in Brattleboro, Vermont. Flickr / Rudi Riet
Skift Take
In hotels’ infinite search for unique offerings, a live theatre appears to a costly investment but one that’s proven to diversify corporate hotels’ customer base or provide hotels with a specific clientele to court.