Google’s Search Dominance Will Face New Threats
Skift Take
As regulators on two continents bear down on Google, the company faces real competition for the first time in eons.
Key Points
- Google's travel search dominance is facing challenges from AI competitors like OpenAI's SearchGPT and regulatory pressures in the U.S. and EU.
- OpenAI's SearchGPT is targeting travel as a key area, potentially reducing Google's share of the U.S. search advertising market below 50% by 2025.
- Competitors like Amazon, Microsoft, and TikTok are increasingly impacting Google's search and advertising market share.
Summary
Google's dominance in travel search is being challenged by new AI competitors, such as OpenAI's SearchGPT, and ongoing regulatory pressures in the U.S. and EU. OpenAI's new search engine, SearchGPT, is focusing on travel, potentially reducing Google's share of the U.S. search advertising market below 50% by 2025. Additionally, competitors like Amazon, Microsoft, and TikTok are further eroding Google's market share in search and advertising.
