Hotels Will Start Selling So Much More Than Rooms
Skift Take
The hotel industry is finally catching up to airlines in the art of online upselling, with new tech investments set to unlock billions in ancillary revenue.
Key Points
- Hotels are transforming their booking processes by using technology to allow more specific room selection and upselling additional services.
- Major chains like Wyndham and IHG are investing in cloud computing and AI to offer personalized experiences and monetize unbundled room features.
- The shift towards travel retailing involves dynamic pricing and offering a la carte services, aiming to reduce dependence on online travel agencies.
Summary
Hotels are revolutionizing their booking processes by leveraging technology to offer personalized experiences and monetize specific room features. Chains like Wyndham and IHG are investing in AI and cloud computing to enhance customer experience and increase revenue through upselling services such as early check-in and in-room amenities. This evolution towards travel retailing aims to offer dynamic pricing and a la carte services, potentially reducing reliance on online travel agencies.
