How 'Live Tourism' Events Can Drive Business for Hotels

Key Points

• Live Tourism refers to how major events like concerts and sports tournaments drive hotel occupancy and revenue, with Millennials and Gen Z prioritizing experiences over material goods.
• Hotels near major event venues see increased bookings and higher average daily rates, benefiting from the economic ripple effects in local tourism ecosystems.
• The rise of live tourism is supported by digital connectivity and social media, enhancing global engagement and sustaining tourism interest beyond the events.

Summary

The Skift Research report explores 'Live Tourism,' where major events like concerts and tournaments boost hotel demand and revenue, particularly among Millennials and Gen Z who prefer experiences over goods. Hotels near event venues benefit from increased occupancy and economic growth, driven by digital connectivity and social media. This trend supports not only hotels but also local tourism ecosystems, with long-term benefits for host cities.