IndiGo and Accor Link Loyalty Programs for More Travel Rewards
Photo Credit: Pieter Elbers, CEO, Indigo (left) and Sebastien Bazin, Chairman & CEO, Accor (right) on Wednesday at the announcement of their partnership. IndiGo
Skift Take
Accor and IndiGo are keen to cash in on India’s travel boom, teaming up to woo deal-savvy travelers who are waking up to the power of loyalty perks.
Low-cost carrier IndiGo on Wednesday announced that it would be partnering with hospitality company Accor to provide extra benefits to members of the airline's loyalty programs IndiGo BluChip and Accor loyalty members - ALL - Accor Live Limitless.
People who are part of either program will be able to earn and use their points not just for flights or hotel stays, but across both.
For example, someone flying with IndiGo might earn points that can be used at Accor hotels, and Accor members could use their points while booking flights with IndiGo. The goal is to make travel more rewarding and enjoyable by offering more ways to use loyalty points.
IndiGo and Accor also plan to work together on marketing and look for more ways to grow their partnership over time.
On IndiGo’s part, the move is to strengthen its recently launched loyalty program. “Since its launch in November 2024, over 2 million members have enrolled with BluChip. Now IndiGo moves to the next phase to strengthen its loyalty program by exploring and developing strategic partnerships,” said Pieter Elbers, CEO of IndiGo.
According to Accor CEO Sebastien Bazin, the partnership represents the synergy between travel and hospitality.
Hospitality Alliance: Accor is also teaming up with hospitality chain Treebo and InterGlobe Enterprises to grow its popular Ibis and Mercure hotel brands across India.
Treebo will help Accor open and manage more Ibis and Mercure hotels under a special agreement. Treebo is already planning to launch 10 new Mercure hotels with over 700 ro
