Southwest Says More Cuts Coming, CEO Stands by Bag Fees
Photo Credit: A Southwest Boeing 737. cerib/Adobe Stock Adobe Stock / cerib
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Southwest CEO Bob Jordan said he was confident that some of the carrier's most controversial changes would boost its bottom line.
Southwest Airlines CEO Bob Jordan said the carrier remained committed to carrying out major changes like the introduction of bag fees, which have been met with customer blowback.
“Looking ahead, we are confident in the initiatives we have outlined and the value we expect them to produce,” Jordan said in a statement.
Southwest is also planning to reduce capacity during the second half of the year due to weakness in domestic demand. Multiple airlines have reported softer domestic demand, while demand for premium and international travel remains high.
“We are committed to executing on these plans while controlling what we can control,” Jordan said.
The carrier reported a net loss of $149 million and revenues of $6.4 billion for the first quarter. Similar to Delta Air Lines, which declined to release a 2025 outlook, Southwest pulled its forecast for the year due to “recent and short-lived booking trends” stemming from economic uncertainty.
United Airlines released a split forecast last week.
Jordan added that the airline was on track to introduce bag fees and basic economy fares next month, which have been some of Southwest’s most controversial changes.
The carrier had been in a bitter battle with activist investor Elliott Investment Management last year. Elliott, which had pushed for premium seats and bag fees, ultimately won representation on Southwest’s board.
Southwest is also now looking to further cut costs. In April, Southwest conducted its first-ever layoffs, slashing 15% of its corporate workforce. In the filing Southwest said it is looking to increase its cost reduction plan to $370 million.
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