Skift Take
As conspicuous consumption takes off among the rich in Nigeria, the high spending tourists are increasingly becoming lucrative to attract for other economies, including in UK where they are the fourth biggest spenders.
The lyrics to Pop Champagne – one of many Nigerian pop songs to pay homage to the ubiquitous French drink – are self explanatory. "We dey pop champagne, pop pop pop pop, pop champagne!" the song goes, as a nightclub jumps with men holding bottles and women glasses full of bubbly.
But Nigerians' love of champagne is fast becoming fact as well as legend – with new figures forecasting that champagne consumption in the west African country will reach 1.1 million litres by 2017, with 2011 con
