Client Overview

The Set is a luxury hotel affiliation brand that curates a portfolio of exceptional independent properties worldwide. Unlike traditional hotel chains, The Set offers a flexible model that allows member hotels to retain their unique identities while benefiting from bespoke services. This approach ensures that each property maintains its individuality, catering to discerning travelers seeking authentic experiences.​

The Role

To support its strategic expansion, The Set sought to appoint a Vice President of Development. This pivotal role, reporting directly to CEO Robin Stangroom, is tasked with identifying and securing new hotel partnerships that align with the brand's ethos of individuality and excellence. The VP of Development would play a crucial role in shaping the growth trajectory of the collection, ensuring that new additions complement the existing portfolio's standards and values.​

The Search Process

Skift Executive Search was engaged to lead the recruitment for this critical position. Recognizing the unique requirements of the role, the search extended beyond conventional candidates with traditional hotel development backgrounds. The focus was on finding an individual with a deep understanding of the luxury hospitality landscape, coupled with an entrepreneurial mindset and the ability to forge meaningful partnerships.​ The search process was comprehensive, involving:​

• Identifying candidates with diverse experiences in luxury hospitality, real estate, and related sectors.
• Evaluating the cultural fit and alignment with The Set values.​
• Assessing the ability to operate in a dynamic, non-corporate environment.​

This approach ensured a diverse pool of candidates, ultimately leading to the selection of an individual whose profile, while non-traditional, perfectly matched the role's demands.

The Outcome

The successful candidate brought a unique blend of entrepreneurial experience and a deep appreciation for independent luxury hospitality. Their ability to navigate complex partnerships and drive growth initiatives aligned seamlessly with the vision. This appointment underscores The Set’s dedication to innovative growth strategies and highlights Skift Executive Search's expertise in identifying and securing top-tier talent that aligns with a brand's unique culture and objectives.