Inside Radisson's 'Welcome India' Program, Expansion Plans, and Marketing Strategy
Photo Credit: Exterior view of Radisson Resort and Spa Lonavala in Maharashtra. Radisson
Skift Take
Radisson now has 200 properties in its India portfolio and is optimistic about having 500 operating hotels in the next 5-7 years. But a strong marketing strategy is amiss as it relies on word of mouth and loyalty.
The Radisson Hotel Group is working on a program that aims to prepare its properties across the world for Indian travelers. The program, called Welcome India, is currently in the works, Nikhil Sharma, managing director and chief operating officer for South Asia at Radisson Hotel Group told Skift.
“We want our hotels globally to be ready for Indians because Indian travelers have their nuances like vegetarian food or multi-generational travelers,” he said. He added that India is among a handful of countries that have multi-generational travelers, with all of them having different needs.
“Indian travelers traveling with families want rooms next to each other, for example. These are very small quirks and nuances.” This is also true for destination Indian weddings, he said, where some hotels might not understand or have knowledge of the rituals that a
