South America expected to see boom in British visitors this summer


Skift Take

VisitEngland is appealing to Brits’ pocketbooks with a domestic tourism campaign, but destinations that supply sunshine on the cheap will see a rise in British travelers despite the ad push.

The unpredictable UK weather is encouraging British holidaymakers to seek sunshine abroad, according to the latest annual Barclays Travel Forum sentiment survey. More than half of the travel indust