Boomers lead a boom in U.S. national parks visitors, but for how long?


Skift Take

Besides BrandUSA's mandate to get more international visitors, the country needs a better internal marketing effort to attract younger visitors to America's natural wonders.

The percentage of visitors to the parks who are boomer age (48 to 66) is up around 8 percent over about two decades ago...also reflects a decline of 5 percent in visits by people who are 16 to 30.