How the airline industry is planning to get more social with its customers
Photo Credit: Airlines want access to more of their passengers personal information, including social media profiles, to market to them on an individualized basis. IATA
Skift Take
You can think of IATA's proposed new way of selling airline services to passengers as something akin to the difference between the way the first generation of computer buffs used linear DOS commands while today's users access GUI interfaces or tap their way through mobile devices. There's a danger, though, that airlines could mishandle passengers' personal information.
