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Business Travel

Avis Budget corporate customers will soon get rate hikes like leisure travelers

Dennis Schaal

Photo Credit: Avis Budget has been raising pricing for leisure travelers, and plans to tackle rates for corporate customers soon. Pictured is an Avis facility in Seattle. flickr.com

Skift Take

Hertz acquired Dollar Thrifty last year, and Avis Budget picked up Avis Europe and Zipcar in 2013. Now the two companies, along with Enterprise, are turning their attention toward raising rates. With just three firms running the show, there's not much standing in their way.

With Hertz, Avis Budget Group, and Enterprise wielding about a 98% airport market share in North America, the three companies can raise rental rates with near-impunity, and they are enjoying the new-found freedom that consolidation has delivered. So far it's been leisure customers who have felt the brunt of the rate increases, but rate hikes for corporate customers are on the agenda. David Wyshner, the CFO of Avis Budget, says the company introduced "half a dozen" price increases for leisure travelers in the first quarter, a pattern that continued in the second quarter, and

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