China's new G2 generation will change global tourism once again


Skift Take

The rise of the G2 generation in China is what will lead to the next tsunami-size wave of global Chinese tourists, only these ones will be traveling independently outside of the groups, or free independent travelers (FIT) as industry lingo calls them.

These G2 consumers today are typically teenagers and people in their early 20s, born after the mid-1980s and raised in a period of relative abundance....They are confident, independent minded, and det