Car rental upstart Sixt Thailand is on the road to Southeast Asia expansion


Skift Take

Sixt Thailand's parent company is pursuing an ambitious, multi-brand strategy to penetrate developing car-rental markets in Southeast Asia.

Sixt Thailand, the car rental unit of Master Group Corporation Asia (MGC-Asia), will spend more than 100 million baht to extend its business to Laos, Myanmar and Vietnam by the end of 2014. Founded last year to tap rising intra-Asean tourism, Sixt Thailand intends to have branches in Vientiane, Yangon, Ho Chi Minh City and Hanoi, said Asa Piyarat, the business develo