Google Wants to Take the Agony Out of Flight Search, Just Like Hipmunk


Skift Take

Google would never merely imitate what Hipmunk is doing. You can be assured that under the hood there are a whole lot of analytics going on to determine what the Best Flights really are.

Google introduced new features in its flight-search product, and one of them is a less-visual imitation of Hipmunk's Agony index. Hipmunk's optional Agony sort presents what it deems to be the best flight-search results based on "a combination of price, duration and number of stops," and Hipmunk displays the choices in a visual way, devoid of verbiage and clutter. Now when you