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Sandals Launches Playful Campaign to Gain 250,000 Facebook "Likes"

Samantha Shankman

Photo Credit: The face of Sandals CEO Adam Stewart placed over the face of a tourist on a Jamaican zip line.  Sandals Resorts / Screenshot

Skift Take

There's no doubt that Sandals will reach 250K "Likes" and it will have boosted the adventurous side of its brand in the process. Those guests that the campaign risks ostracizing with a cursing CEO are probably not on YouTube to see it.

Sandals Resorts wants more Facebook followers so it's putting its surprisingly young-looking CEO Adam Stewart front and center in a new social media campaign. Stewart explains on a video uploaded on YouTube on Thursday that he's thrilled with the 155,000 "Likes" the resort's Facebook page collected since its launch in M

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