Virgin Atlantic is getting a new captain, but can he steer the airline toward lasting profitability? As longtime CEO Shai Weiss prepares to step down, Corneel Koster inherits a carrier with a famous brand, deep-pocketed partners, but a shaky financial record. In this week’s feature story, we unpack the daunting to-do list awaiting Koster and his team.
When most airlines are focused on their most premium customers, American is launching a credit card that it hopes will attract loyal leisure flyers and business customers.
By turning memes into core messaging and social snark into earned attention, Ryanair keeps its brand visible without heavy ad spend. Chief marketing officer Dara Brady talks strategy with Skift.