A partnership with ACI-NA will help AirGrub make the right connections to add more airports and concessions in North America to those it already offers its customers.
Don't expect JetBlue Technology Ventures to start throwing big bucks into travel startups. Instead, the airline is looking for some brand benefit from getting involved in the startup scene and to get access to some new technologies along the way.
The Spirit CEO's vision is for low fares on cramped planes that are clean and run on time. These sort of changes are heavy-lifting for a growing airline and would muffle some complaints but might not be enough to really change the airline's reputation.
The launch of the "MIA Airport Official 2.0" app is a big step towards proof of concept at Miami International Airport. Now we wait to see whether passengers enjoy blue-dot way-finding, and the personalized shopping and dining features, as much as the industry expects.
While we it’s difficult to make a direct correlation between box-office popularity and airline tickets sold, film franchise brand partnerships contribute intangibles, by aligning the airline with the values of the movie’s characters and its fanbase.