We also love the design’s sleek and modern appeal, a welcome update to the more traditional design aesthetic of Business and First. The airline has said we should expect more surprises in store.
Tweeting threats from inside an aircraft is not a way to prove you have what it takes to keep aviation safe. But anyone with two fingers of sense knows that.
After seeing the product first hand, we can say that in this case pictures paint insufficient words. We could write many more, but to keep it simple: The perks and extras are bound to encourage plenty of repeat customers.
Airlines' most creative content marketing efforts are coming through in their in-flight safety videos, which are as popular online as their on actual planes. They now need to take this creativity to other aspects of their marketing strategy.
The way United's Rainey talks about unbundling and rebundling products for maximum revenue it seems like an exercise in razzmatazz rather than giving customers something of enhanced value.