The war between the feathered birds and the metal birds has raged on from the beginning of aviation, with casualties on both sides. Both birds make a lot of noise, but neither is about to give up its claim on the skies.
Don't toss out your headphones just yet. This might make it to First or Business--maybe even Premium Economy class on select airlines--but having this level of technology standard at the back of the plane could take a while.
As evidence that technology improves the travel experience mounts, passengers will become more open to sharing their data and interacting with advanced devices that inform and improve their air travel experience.
People rarely like airline food in the air, so it's hard to see how serving it to them on the ground could ever catch on. It does, though, speak to how airline food service companies are looking for new business beyond the skies.
All of this activity and diversification is a big help to the airline, whose pilots have continued their industrial action with another strike today cancelling 25 long-haul flights.