We're not sure why "independent shared-use lounges" haven't caught on in America sooner. A lot of people will pay $35 for a clean, quiet place with free wine and reliable Wi-Fi.
Privacy, or lack thereof, is one of the biggest obstacles that airports and airlines must consider in their efforts to personalize passengers' updates in an effort to boost their bottom line.
Elite travelers and big spenders will continue to relish their loyalty awards, but airlines may win even more loyal flyers when carriers sell them subscriptions for preferred seats and other perks.