United surprised the airline community when it announced that its basic economy fares wouldn't allow for free overhead carry-on luggage this week. To many, that makes its upcoming basic economy fare worse than the competition. But will mainstream passengers care?
Until now what the modern day supertraveler thinks and wants has not really been understood. The Supertraveler Manifesto lifts the lid on these high maintenance, highly connected individuals.
As American plans to operate its first full year of a revenue-based loyalty program, it's slowly releasing details on how it works. Most of the program rules fall into line with competitors, which should surprise almost nobody.
We at Skift will try and make sense of the epochal changes ahead, for ourselves, for this industry we so dearly love, and for the world curious about the future of travel and our industry.
There's a bit more clarity into how and when American and Delta are launching premium economy cabins next year, but the big question of how it'll be marketed yet remains unanswered.
SkiftEDU is adding another resource for the smarter travel marketer: Premium Webinars. Learn how to take your email marketing to the next level in our first live webinar on Nov 22.
Hyatt is experimenting with a revenue-based component to its loyalty program that only the airlines have so far implemented. How this turns out for hotel chain and its new World of Hyatt program may shape how the rest of the industry falls into step.