Adriana Lee

David Dugan, previously a Meta exec in charge of its largest client and agency relationships, is now tasked with taking ChatGPT from an AI tool with ad experiments to an ad-supported media channel.

The real AI battle in travel isn't booking — it's what comes before.

OTA investors celebrated OpenAI's checkout retreat. They missed how AI is already reshaping trip discovery.

Google just shipped new commerce tools for retail. The travel industry is watching — and some developers aren't waiting for an invitation.

Even after the Covid shutdown forced airlines to rethink disruption management, the Middle East conflict shows the industry still struggles with the basics.

After Covid exposed how brittle travel's customer service infrastructure was, the industry pitched AI as the fix. Now, with the Middle East chaos, much of the tech that was supposed to help vanished from the narrative.

OpenAI built the checkout tech but couldn't get users to actually buy. That's a reprieve for OTAs, and a reality check for anyone assuming AI commerce is inevitable.

Airlines used to control baggage tracking. Now passengers do. SITA is wiring that shift directly into the industry’s recovery system.

Travelers say they aren't ready to let AI book a trip. The industry is spending billions anyway — and no one has answered the most basic question: who pays when AI agents get it wrong?

By folding Adara into Sojern, RateGain is putting both travel-planning data and its ad platform under one roof. The result: a unified company capable of linking booking data directly to the ads that drive them.