Andrew Sheivachman

Moving Toward an Augmented Future

Mobile platforms are making it easier to develop augmented reality experiences. The opportunity is emerging for conferences and events to make a big impact on the event experience through new and intuitive digital tools.

Augmented Reality Is Silly Right Now But Won’t Be Forever

For augmented reality to catch on, apps need to use the technology for useful tools instead of gimmicks. We're starting to see the beginning of this shift and events should pay attention to ways augmented reality can enrich experiences instead of replacing them.

Shareholders Push Travel Companies to Disclose Political Giving as Mid-Terms Loom

Travel isn't as big a political player as some other industries, but major players wield significant influence over political candidates and the issues surrounding airports and hotels. More transparency is a good thing, particularly for shareholders who may fear a decline in stock value due to political positioning based on the whims of a company's CEO.

Creating Standards to Prevent Bad Behavior at Events

It's an open secret that meetings and events are often rife with sexual harassment and other types of unsavory behavior. The industry wants to do more to create safer environments, but is only in the early stages of what will have to be a widespread cultural change.