Brian Sumers

Pros and Cons of JetBlue’s Possible European Expansion

JetBlue's proposal to fly to Europe isn't a bet-the-company idea. But it's important, and the airline wants to get it right. It's no surprise the airline has been studying transatlantic flights for several years. This year, it expects to finally make a decision.

Can Norwegian Air Survive?

We suspect Norwegian Air, which is in weaker financial shape than most passengers might expect, will survive 2019. But the first quarter will be an important harbinger of things to come. It's always a rough period for European airlines because leisure demand is slow.

United Airlines’ New Employee Bonuses Factor in Customer Satisfaction

At most companies, changes in employee bonuses don't resonate much beyond corporate headquarters. But airlines are different, and United Airlines created a global public relations saga in March when it decided to alter how it allotted extra money to employees. It's not a surprise the airline walked it back.

Delta Air Lines Doesn’t Want to Be Pigeonholed as a Transport Company

Over the past couple of decades, most U.S. airlines have focused on transporting customers from point A to B in relative comfort. Delta wants to go beyond, hoping passengers will view it as a trusted consumer brand. If they do, Delta may be able to command an even bigger revenue premium over its competitors.

New Ultra-Low-Cost Carrier Swoops Into Canada

Canada’s newest airline, Swoop, is now up and running with some of the lowest base fares in Canada. While an important milestone, the larger focus continues to be on WestJet’s challenging financial year and ability to execute several big projects at once.