That Indians are keen on experiencing live events is now well-established. But their growing affinity to combine these events with extended stays and local exploration is becoming a major economic driver.
While India and Pakistan have reached an understanding to halt the ongoing conflict, it might take some time before travel to and within India can return to normal.
Air Kerala is set to join a wave of airlines coming up in India. The carrier's niche positioning: Offering low-cost direct connectivity to Kerala expats based in the Middle East.
For Indians, it is no longer about just ticking off a popular destination. Travel is more about experiencing a destination, whether it's within the country or beyond.
While much has been said about the strong momentum in India's aviation sector, the sudden closure of Pakistan's airspace throws a wrench in the works. With longer routes pushing up operating costs, airlines are now staring at slimmer margins, all while battling it out in an already cut-throat market.