Dan Peltier

6 Charts Showing How Social Media Influencers Work With Brands

The study states that a social media influencer is someone who has the ability to cause effect or change behavior. Too often the definition of an influencer is misconstrued with reach and popularity, which should be the added bonuses or afterthoughts. Travel brands should analyze what kind of effect influencers have on their audience before asking to work with them.

Marriott Is the Latest Travel Brand to Launch Its Own Startup Accelerator

Having an accelerator program lets a brand have more of a say in the future of startups that they're interested in rather than merely investing and stepping back. Especially now that Marriott is the world's largest hotel company, Marriott Hotels' accelerator program is an opportunity for it to glean all of the smart ideas it can get its hands on to help improve the guest experience.