Online hotel bookings remain much more valuable than online short-term rental bookings and will see larger long-term online growth as more travelers use their devices to book a room and move away from alternative booking methods.
The study states that a social media influencer is someone who has the ability to cause effect or change behavior. Too often the definition of an influencer is misconstrued with reach and popularity, which should be the added bonuses or afterthoughts. Travel brands should analyze what kind of effect influencers have on their audience before asking to work with them.
While many of the challengers to legacy brands and systems have gained legitimacy and formed partnerships this year, we're still in the early stages of the eruptions along the fault lines of travel. Here are a few startups placing their bets in the midst of this.
Having an accelerator program lets a brand have more of a say in the future of startups that they're interested in rather than merely investing and stepping back. Especially now that Marriott is the world's largest hotel company, Marriott Hotels' accelerator program is an opportunity for it to glean all of the smart ideas it can get its hands on to help improve the guest experience.
As a tours and activities booking site, Musement's latest funding round is underscored this week by the forthcoming announcement of Airbnb's tours product which could be a game changer for the company and how many travelers explore destinations.
Accor has demonstrated it's serious about getting ahead of the curve across many growing and emerging verticals in hospitality and its acquisition of John Paul is one way for the company to better manage the different guest experiences and create a common concierge platform for all brands.