It's been a year of triumphs and also, unfortunately, more challenges for LGBT travelers. One truth that Orlando underscored is that the LGBT travel market is one of the most resilient and is not easily deterred from traveling and celebrating their community.
Travelers in 2016 come to travel agents because they need help, which has always been the bottom line. But it's not always because they don't know how to book online, or that they're too busy to book themselves or don't know where they should travel to. Travel agencies that get the job done without letting technology muddle that become more important.
Besides the notion that there are few companies that wouldn't want their employees to save them money, technology that makes business travel more efficient is in high demand from brands that get it.
Whoever believes that online travel agencies are down and out during this direct bookings push by hotels is sorely mistaken. Not only does this data show travelers still fully embrace booking sites, it also shows that they're increasingly using them on mobile devices -- a platform increasingly eating share from desktop.
Co-living goes a step further from traditional short-term rentals and seeks to embed travelers and residents as one collective group. This is a form of living that more and more entrepreneurs are bringing to fruition but it's unclear whether co-living will survive within the short-term rental travel space in the long-run.