Loyalty isn't necessarily a dying breed among millennials if a brand knows how to make a program appealing to their spending and lifestyle habits outside of travel. That means doubling down on experiences and diversifying how points are earned.
Hotels are getting more people to join their loyalty programs than ever before. Now they just need to raise their engagement levels to keep them coming back — booking direct, as they'd prefer.
Managing hotel reputations is hard work, especially for properties with hundreds of rooms where it's easy to slip up on some brand promises. Having the right tools to correct problems as soon as they arise is crisis prevention before it becomes a crisis.