Dan Peltier

Hertz knows it needs to get more involved in ride-sharing to keep itself relevant but isn't yet sure what that solution is. It doesn't see its current Lyft partnership as strategic, but it was still willing to test the ride-sharing waters.

These are the newest travel startups from AngelList vying for travelers’ interest and investors’ attention.

Nearly one-third of the U.S. population identifies as sustainable travelers, but many of them are skeptical of brands' sustainability campaigns and iniatives. Proof and transparency are key for brands to get right if they want these big spenders and frequent travelers to buy into their flights, hotels or cruise lines.

Despite terror and disease fears throughout 2015, last year still turned out on top for international traveler spending and arrivals.

The first quarter is a popular time for travelers to start planning spring break and summer travel. Based on TV spending estimates for the first quarter, it's clear that the top spending brands such as Southwest Airlines, Trivago.com and Royal Caribbean are bent on getting Americans enamored with the thought of summer vacations.

Travel brands shouldn't be on every platform simply to say they have a presence. But they should be on the most important platforms that their audiences are on, and intricately understand and excel at performing on those platforms.

These are the aviation trends we were talking about this week.

These are the digital trends we were talking about this week.

These are the hospitality trends we were talking about this week.

These are the aviation trends we were talking about this week.