Dan Peltier

Skift CMO Interviews: Red Roof Inn CMO on Being Brilliant With the Basics

Staying at an economy hotel used to mean that every aspect of the stay was "economical." Red Roof Inn looked at its product and saw that while guests expected rates to be low they still wanted modern rooms with fast Wi-Fi, for example. Recent brand-wide renovations also led to a facelift with its content marketing which it's seeing successful results from.

Singapore Airlines CEO on Its Multi-Brand Strategy for Winning in Asia

As Singapore Airlines celebrates getting one step closer to reentering the U.S. market with nonstop flights it isn't forgetting the markets that already demonstrate solid growth and demand. The Singapore Airlines Group is trying to appeal to every kind of flyer in Asia and it's betting on success in that region before expanding to the U.S. and elsewhere.