Dawit Habtemariam

Rural and outdoor destinations were banking on the brand awareness they built during the years that major urban destinations were out of the competition. But return-to-normal may be eroding the visitor numbers from the pandemic years as tourists return to more crowded locations. Still, out-of-the-way places are confident travelers will still seek that breath of fresh air.

The civil war is over, but Western government travel warnings are still there. If there's going to be a recovery, tourism authorities need to focus their energy on getting those lifted. That's going to require repeated messaging that the war is over.

Global average wait times for U.S. visitor visas dropped below 150 days in January for the first time since 2021, according to the U.S. Travel Association. They still, however, remain…

Limitations on understanding the travelers visiting friends and relatives segment have been eroding, but they are still there when it comes to the imaginations of destination marketers. Tourism agencies should try to push the envelope.

Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.

Both the Middle East and Europe are on track to reach their pre-pandemic levels in 2023 , according to the UN World Tourism Organization. Last year saw a stronger than…

Not having a senior-level tourism official has cost the U.S. travel industry billions of dollars and millions of visitors. This new assistant secretary of travel and tourism will be responsible for making up for those many lost opportunities.

International visitors spent $15.9 billion on travel to, and tourism-related activities within, the U.S. in November, up 57 percent year over year, according to the National Travel and Tourism Office. …

The civil unrest has delivered a serious blow to the recovery of Peru's tourism sector. Tourism officials need to counter the negative publicity — especially around Machu Picchu — to reassure aspiring tourists of the country's safety. They also need to nudge government officials to resolve the crisis.

Thanks to China's strict zero-Covid policy, the global tourism industry made due without the world's largest outbound tourism market. Given how painstakingly slow the country has been to relax restrictions, tourism businesses would be wise to have learned their lessons about depending on the Chinese market even if it fully reopens in 2023.