Deanna Ting

Wyndham Adds Its Name to More of Its Hotel Brands

The "by [hotel brand]" trend isn't going away anytime soon. But hotel companies that want to play in that "family of brands" space need to make sure every single one of those brands has the right marketing power behind them, and the right consumer perceptions and awareness.

Is Wynn Resorts in Play?

Perhaps more important than who might eventually wind up buying Wynn is what a buyer would have to do with the brand's tarnished image.