Deanna Ting

If your brand is all about unique experiences, then "show, don't tell" may be the best marketing strategy.

Boutique hotelier Richard Born is betting big on micro-hotels — and he isn't alone these days. Will most hotels going forward take the same approach? Or will hotel guests eventually tire of tiny rooms?

It's a relatively small addition for now, but as Hyatt grows the Miraval brand, no doubt its members will appreciate the access to Miraval's wellness offerings. Now, we just have to wait and see what happens with Hyatt and Expedia.

Why? They make money. And they're easier to roll out than a "hard brand." (Thus, why those are "hard.")

Whether you choose to view it as a war or not, it's fairly unanimous that nearly every hotelier wishes he or she would have more direct bookings versus bookings made through an online travel agency.

If you're a hotel company planning to launch and/or reinvest in a midscale brand, please make it interesting.

What's in a name? Well, for IHG, that's the next big--and pretty crucial--step in rolling out its 13th hotel brand. Another big step needed? Making sure it'll stand out from all the other value-driven midscale brands out there.

The hotel company that started the boutique hotels movement in the U.S. wants to set a precedent for scaling up — without losing its soul in the process. But can it succeed?

Hyatt, like every other hotel company out there, wants to get better rates from online travel agencies like Expedia. But does it have the scale (and the muscle) to do it?

With these new features, it's clear Airbnb wants to reduce discrimination on its platform, sign on more vacation rental managers, and generate more bookings. But is this enough to keep hosts happy?