Given the current geopolitical climate and the ever-tightening, more restrictive stance the U.S. is taking on immigration and travel these days, Hyatt's new ad could not be more timely.
Unlike some of its peers, IHG isn't quite as interested in acquiring new brands as it is in further developing the brands and properties it already has, as well as improving overall growth and quality for the long run.
For Hilton, focusing on building direct customer relationships, improving loyalty, and launching new brands will always be top priorities, at least for this year.
Onefinestay's parent company, Accor, and homesharing juggernaut, Airbnb, aren't the only companies interested in the traditional vacation rental market.
Big data, AI, and geo-fencing are coming together to reshape the hotel guest experience, and their combined influence will no doubt change the way hotel brands manage their loyalty programs.