With so many brands that fall under the luxury space, this makes sense but we wonder: what will happen to the other 20+ brands? How will Marriott contend with differentiating them, too?
If the advent of artificial-intelligence-driven smart speakers like Google Home and Amazon Echo is any indication, the Internet of Things is that much closer to becoming a reality, even when we check into our hotel rooms.
Given increasing consolidation among hotel companies, we wonder if this is one of many such partnerships to come among smaller to mid-size players seeking to strengthen their direct relationships to customers.
We're getting a bit more insight into exactly how Marriott is positioning all those 30 brands but it remains to be seen how any differences among those 30 will actually play out. All we can say is we certainly don't envy Tina Edmundson's Herculean task to distinguish each and every one of those brands going forward.