This is assuming Marriott and Starwood actually close their deal this year, which, given what's happened over that past week, is still not a sure thing, obviously.
Travel marketers may really be off base if they overplay their hand toward Millennials. Two studies found that although Millennials as a group have huge buying power when it comes to travel, other groups' travel aspirations aren't all that different.
Marriott needs to figure out just how badly it wants Starwood. And Starwood needs to figure out what's better for them in the short term (Anbang) versus the long term (Marriott, maybe).