Dennis Schaal

Dennis Schaal is Skift's Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.

How A Little-Known Travel Website Transformed Online Booking

Some travel companies took compare tools like Booking Buddy's and pre-checked several windows, driving up their own click revenue and exasperating consumers who unknowingly found their computer screens flush with pop-under windows when they started to search. CPC rates charged to advertisers became subject to a downward spiral, and although the model is still widely used, metasearch stole some of its thunder.

HotelTonight Launches a New Product Aimed at Penthouses and Luxury Suites

It will be interesting to see whether HotelTonight's user base will really go for 12,000-square-foot, two-story penthouses that are bookable starting "tonight." While some people can afford to shell out $700 for a suite at the last minute, that will probably not be most people's preferred option. Are suite options here to stay in the app? Stay iTuned.

New York Hilton Midtown Brings Back Room Service In Paper Bags

The limited-service concept is designed to reduce overhead at hotels such as New York Hilton Midtown, but it will only work if Herb and other guests don't tire of dealing with the midnight munchies, and decide to reserve rooms elsewhere on their next visit.

Why CheapOair Is Sticking With Flights While Booking Peers Chase Hotels

CheapOair has already proven that it can make a viable business out of flights when its competitors are scurrying to build their hotel businesses. There will be pressures, and it won't be the fastest-growing business in the world, but there is plenty of room for companies like CheapOair that keep their heads down and focus on areas that others are neglecting.

Fake Online Review Crackdown in New York Leads to Fines for 19 Companies

Many reputation management firms have made a living out of criticizing Yelp and TripAdvisor, and some of them have crossed the line and gotten into the fake-review writing business themselves. There are reputation management firms with integrity out there, but these 19 companies are not among them.