Airbnb Dives Into Pop Culture With New Home and Experiences Category Called ‘Icons’
Airbnb's new celebrity-driven Icons category of experiences will trigger housefuls of free publicity.
Dennis Schaal is Skift’s Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one interviews on stage at Skift events, including with the CEOs and top execs of Expedia, Uber, Booking Holdings, Priceline, Kayak, Hopper, and more.
Trivago Pulls Marketing Investments out of Latin America After Brand Campaign Letdown
Less localization is the tradeoff that Trivago is seemingly willing to live with as it uses AI to avoid having to pay TV pitch people in each of its markets.
Tripadvisor’s Potential Sale: Apollo Still a Suitor and a Financing Deadline
There will be a lot of moving pieces over the next few months if indeed a sale of Tripadvisor gets done.
American Airlines Cuts Travel Agencies Slack: Extends Deadline For Loyalty Points
Who's in and who's out of American Airlines' new preferred agency program to date? The deadline extension seems to indicate their are some hiccups along the way.
Trivago Tests New TV Commercials
Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.
Travelers Say They Want Sustainable Options – But It’s Not the Top Priority
The survey encapsulates a seeming dilemma for the travel industry. What proportion of their resources should they pour into promoting sustainable travel choices when a wide swath of travelers aren’t focused on the issue.
What Happened to the Trivago Guy?
Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.
Hotelbeds Delays IPO Until the End of 2024 at the Earliest: Reports
When it comes to potential IPOs, timing is everything in life, right? Hotelbeds seemingly thinks so.
Airbnb CEO’s 10-Year Pay Package Could Turn Into $1 Billion or More
The net proceeds of Brian Chesky's 10-year pay package — which he said would be donated to host programs and to charities — would really soar if Airbnb's share price breaches tough-to-reach targets.
What’s Next for Tripadvisor After Viator Chief Resigns?
Viator was a potential spinoff candidate in 2021. But with a potential sale of Tripadvisor, all bets are off for now.